Global Site Menu
 
Dr. Wallace E. Boston School of Business

Entrepreneurship

Online Bachelor of Arts in Entrepreneurship (BA)

Apply Now Request Info
Program Requirements Related Programs Admission Requirements Paying for School

Save @ AMU

$0 Application Fee
$0 Transfer Credit Evaluation
$0 Textbooks & Ebooks

72%Have Graduated with No APUS-incurred Student Loan Debt2

About This Bachelor's Degree in Entrepreneurship

The bachelor’s in entrepreneurship at American Military University (AMU) is a 100% online program, appropriate if you're launching a start-up, taking over a family business, or creating product lines for a global enterprise.

Coursework in AMU’s entrepreneurship bachelor’s degree program covers elements essential to start-up ventures. Students learn about leveraging business opportunities into viable business entities by studying idea generation, marketing, management, operations, small business funding, and the legal aspects of beginning a new venture.

To complete the bachelor’s in entrepreneurship, you will create a pitch to present your idea, then develop a final business plan for your venture.

This degree program is accredited by the Accreditation Council for Business Schools and Programs.

What You Will Do in This Entrepreneurship Program

  1. Identify strengths, weaknesses, opportunities, and threats in the product, service, or nonprofit environments
  2. Design an appropriate business strategy to support an entrepreneurial business based on research, critical thinking, and leadership skills
  3. Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals
  4. Recommend various methods necessary to grow an entrepreneurial venture through financial analysis and capital funding options

View Program Outcome Assessment Results

Degree at a Glance

Accredited
ACBSP Accredited

ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.

Number of Credits
120
Transfer up to 90 credits1
Cost Per Credit
$360 | $250*
$324**
*with Preferred Military Rate
**with Veteran Grant or APUS Opportunity Grant
Courses Start Monthly
Online
and vary from 8 to 16 weeks

  • Want to Learn More?

    Interested in a specific program or wondering about the application process? Fill out the quick form below, and we’ll follow up with details tailored to your goals. Click here if you are a current student and need assistance.











    Ready to apply? Start your application today.

    We value your privacy.

    By submitting this form, you agree to receive information via electronic means, including email and text messages, phone calls and voice messages about upcoming courses, recruitment events, newsletters, and other resources from American Public University System, Inc., which includes American Military University (AMU) and American Public University (APU), American Public Education, Inc., and any third party marketing companies engaged for the purposes of promoting American Public University System’s brands. This consent is not a condition of enrollment or purchase.

    If you opted in to text messaging by checking the box above, you agree to receive informational text messages about upcoming courses, recruitment events, newsletters, and other resources from American Public University System, Inc. Msg and Data Rates may apply. Message frequency varies. Text HELP for help. Text STOP to stop.

    "Military Spouse" and "Military Dependent" applies to the spouses and dependents of active-duty servicemembers, National Guard members and Reservists. If you are an extended family member of a currently serving military member or veteran, please select "Military Extended Family" or "Veteran Family Member" respectively. Extended family is defined as parents, legal partners or siblings. Military affiliation is subject to validation at the university's discretion.

    You may withdraw your consent at any time. Please refer to our privacy policy, terms, or contact us for more details.

Program Requirements Printable Catalog Version

Students must choose a concentration for this degree program:

This concentration is designed to equip graduates with a practical, hands-on understanding of what it takes to run a successful business in today’s business environment. Students will learn about leveraging and a variety of business opportunities into viable business entities. Studies include marketing, management, operations, finance, accounting, and the legal aspects of running a business. This concentration is applicable for any student who has a desire to start his/her own business, plans to take over a family owned business, or otherwise currently works in an entrepreneurial enterprise.

Objectives:

Upon successful completion of this concentration, the student will be able to:

  • Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.
  • Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to entrepreneurial business enterprises.
  • Compose an entrepreneurial business strategy based on in depth analysis of internal and external factors and competitive and environmental forces.
  • Apply critical thinking and decision-making skills by collecting data through various research tools in order to develop alternatives and solve problems objectively.
  • Practice quantitative skills necessary in to grow an entrepreneurial business through work in accounting, finance, and statistics.
  • Develop a marketing plan to support an entrepreneurial business that leverages its overall business strategy.
  • Practice analytical skills necessary to operate a business efficiently and effectively.

Must take all courses for this section.

Course ID: 4567

|
This course focuses on opportunities and problems encountered in the service sector as entrepreneurs seek to accomplish growth in their service businesses. Topics explored include selecting resources to support service businesses, motivating employees in the service sector and developing a control system to offer an efficient and effective service product to your market. Students develop a market analysis of the needs and wants matrix for the service market.

Course ID: 4569

|
As The Family Owned Business is introduced, students learn what differentiates this type of business and the characteristics that make family owned firms different from other business environments. The entrepreneur who takes over the family business will have innovative ideas to enhance the business. This brings complexity and challenges as an entrepreneur and this course explores some of those while also constructing effective strategies.
Registration Dates Course Dates Session Weeks
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4861

|
Non-profit entrepreneurship continues to thrive in the 21st century in most major and minor industries. Topics include trustee’s responsibilities, trustee recruitment/termination/development, financing structure, fundraising, financial management, and strategic planning.
Registration Dates Course Dates Session Weeks
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4859

|
Networking is a valuable skill for anyone, but it is especially critical for the entrepreneur. The entrepreneur must put themselves "out there" and develop business relationships. There is an art and skill to networking and this course unlocks the psychology of networking. Entrepreneurs in this course also begin structuring and maintaining their network.

This concentration provides the student with an array of study and course work in business analytics, tools to use for analytics, decision-making, and applied analytics.

Objectives:

Upon successful completion of this concentration, the student will be able to:

  • Compare operational statistical theories and software options for objective decision-making.
  • Use managerial level statistical methods to integrate into objective decision-making processes.
  • Apply analytical concepts to support decision-making.

Must take all courses for this section.

Course ID: 4871

|
This course is designed to provide an understanding of the basics of applied analytics based on principals starting from descriptive statistics, probability, distributions, and hypothesis testing; where sums, counts, frequencies, measures, and probabilities of collected data and occurrences, past or current, are used effectively to support reactive or corrective decisions either on real time or for the future. This course covers using Microsoft Excel® add- in for data analysis as a tool to create, manipulate, and report descriptive analytics outcomes for decision-making. Microsoft Excel® is a registered trademark of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4592

|
This course is designed to provide a foundational knowledge in analytics, and how it is used in business to strengthen the decision-making process. As technology has changed the landscape of business processes, it has also created a necessity for decision-makers to have the ability to use various tools to create, manipulate, and report data. Students will learn operational statistical theories, software options to work with data, and begin to integrate concepts into objective decision-making.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4593

|
This course is designed to provide a intermediate knowledge in analytics, and how it is used in business to strengthen the decision-making process. Students will focus on managerial level of statistical methods, advanced Excel functionality, and continue to work on applying concept to strengthen the ability to integrate concepts into objective decision-making processes. (Prerequisite: BUSN250)
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4594

|
This course is designed to lead students through various projects and business problem scenarios to enable them to apply concepts learned to quantify elements of alternative elimination, assess data pertinent to the overall decision-making process, and to gain and understanding of the different business functions and how data is used differently in each area. This course requires Microsoft Excel® 2010 or higher. (Prerequisite: BUSN350) Microsoft Excel® is a registered trademark of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

The restaurant industry is the second largest private-sector employer in the United States and it adds jobs at a stronger rate than all other industries combined. By 2023, the restaurant industry is projected to add 1.3 million jobs (National Restaurant Association, 2015). In 2015 alone, restaurants are expected to add over 300,000 jobs. Further, restaurant industry sales account for 4% of the U.S. gross GDP. Starting and owning their own food and/or drink establishment is one of the top three goals of our current entrepreneurship students.

Objectives:

Upon successful completion of this concentration, the student will be able to:

  • Describe food service industry trends in nutrition and health and explain how food service operations may incorporate these trends into menu development
  • Design and implement cost control systems as they relate to foodservice operations.
  • Develop menus, and analyze recipes, their structures and conversion properties.
  • Incorporate industry standards to inform decisions related to safe and efficient food service operations

Choose 12 credit hours from this section.

Course ID: 2905

|
Introduction to the principles of the food and beverage management; attention is focused on major industry segments, business practices and trends. Subsequently, detailed consideration is given to the components of the foodservice system: marketing, menu planning, logistical support, production, service, controls, and quality assurance. Product and systems differentiation in various industry segments are emphasized throughout.

Course ID: 2907

|
A study of established standards, techniques, and practices in large quantity food production, to include sales, production, and service of meals in varied environments - fine dining, casual table service, and catering, among others. (Prerequisite: HOSP100)
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 5021

|
This course covers the necessary principles to keep food, beverage and labor costs under control, helping to contribute to the success of the operation. Students will apply the terminology and calculations involved in cost control systems and analysis. The course will examine cost control techniques for food, beverage and labor. Menu engineering and analysis will be introduced along with development of cost reduction methods through management policy.
Registration Dates Course Dates Session Weeks
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 3995

|
An introduction to basic nutrition concepts and concerns in relation to food preparation and service in the hospitality industry. Students are introduced to nutrition and dietary guidelines and the connection to healthy life styles and prevention of health issues.
Registration Dates Course Dates Session Weeks
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 2959

|
Study of wine manufacturing, quality criteria, and sensory standards for both U.S. and international wines; topics include history of wine in society, selection of wine for specific meals, and wine variations. Opportunities for students to purchase different types of wine and participate in evaluative tasting techniques are presented; however, alternatives are available for students that choose not to, or may not legally, consume alcoholic beverages.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

This concentration is designed for students who want to focus on possibly being a small business owner. Graduates examine leadership, customer service, operations, social media, and marketing specific to a small business. Developed to bring specialized knowledge to entrepreneurs, this program will expose students to key concepts and principles to be a successful small business owner.

Objectives:

Upon successful completion of this concentration, the student will be able to:

  • Summarize employment practices for small business owners.
  • Recommend a customer service model for a new small business.
  • Conduct appropriate marketing functions for your business venture.
  • Assess relevant areas for cost improvement for a small business.

Choose 12 credit hours from this section.

Course ID: 4565

|
This course outlines appropriate processes to evaluate potential employees. This course was designed and developed to guide students through recruiting, advertisement planning, and hiring the most qualified applicants. Students research comparable pay rates and the cost of compensation for employees, learn of the most effective methods for motivating employees, and learn about employment law.

Course ID: 4572

|
New business owners must be able to retain customers and capture new customers. Whether online or in a physical location customer service is critical to the success of any small business. This course provides students the foundation for service innovation, finding opportunities for service innovation, and exploring customer “jobs.” In addition, this course focuses on determining what your customer is trying to accomplish, not what you are offering. This is crucial to implement a quality service culture.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4574

|
This course covers the intricate details of marketing a small business, from developing a marketing strategy and planning, to implementing digital media and traditional tactics. The student addresses many marketing issues that face small businesses, such as value proposition, Go-to-Market strategy, unique selling proposition, integrated marketing communication, and marketing messages. Key topics covered are marketing strategy, market research, segmentation and target markets, competitive analysis, advertising, and how to leverage a marketing budget for optimum results.

Course ID: 4575

|
This course explores the benefits and challenges of using social media and other online marketing techniques. Part of the focus throughout the course is seeing how different marketing tools and strategies can enhance presence in the market for a small business. Students learn how to leverage social media to enhance branding and marketing strategies and customer relations. It is recommended the student have completed ENTR415.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4576

|
This is a critical operations course integrating Excel (or equivalent spreadsheet software) to formulate crucial numbers. Students learn about strategy, budgeting, cash conversion, cash considerations, analyze costs, analyze financial and operating ratios, and plan for internal controls. A working knowledge of spreadsheet software is expected. NOTE: This course uses spreadsheet software.

Course ID: 4577

|
This course provides an overview of the elements of e-Business/eCommerce such as strategy, technology, relationships, and related issues to create an online business, build brand presence, and other important aspects of having an online business. The student creates a domain name and selects a website template to create a virtual business.
Registration Dates Course Dates Session Weeks
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

The fitness industry is growing and many individuals express an interest in being an entrepreneur in this field. Research shows growth estimates ranging from 9.76 billion dollars in 2008 to a $24 billion industry today. The fitness industry services some 51 million Americans of all ages and income levels. The fitness industry has been forecasted to grow 23% by 2025 and encompasses different types of gyms. Sports fitness is a growing industry due in part to increased awareness of health and wellness. In this concentration, students will focus on wellness, conditioning, trends and culture.

Objectives:

Upon successful completion of this concentration, the student will be able to:

  • Discuss factors affecting endurance training and methods for developing endurance.
  • Examine the body's responses to weight training, training and conditioning, and strength training exercises.
  • Analyze the health benefits gained from strength training.
  • Apply concepts related to health promotion and disease prevention.
  • Design a functional training program.
  • Examine the issues and trends associated with fitness and wellness.

Choose 12 credit hours from this section.

Course ID: 3839

|
This course introduces students to the wellness concept, which builds the foundation for health literacy and an appreciation for life-long health and physical fitness. The components of wellness will be studied in this class, including physical, intellectual, emotional, social, spiritual, environmental, and occupational, with the goal of promoting and advocating for self-responsibility, health literacy, and a life-long commitment to wellness.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4527

|
This course introduces students to the scientific principles of nutrition pertinent to the function of nutrients in the body and the physiological processes involved in digestion and absorption. Students will attain knowledge of the nutrients that make up the food we eat; the anatomy and physiology of digestion and absorption; the function of the each macro and micro nutrient within the body; the interplay between foods, food substances and disease processes like heart disease, cancer, and obesity; the role of nutrition throughout the life cycle; and, our global food problems.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3336

|
This course is designed for the undergraduate degree in Sports and Health Sciences. Students will combine knowledge from prior classes such as Anatomy, Exercise Physiology, Nutrition and Training and Conditioning and will be prepared to implement their knowledge in a professional setting. Application of basic exercise training principles will be expanded as the course progresses, allowing the student to execute a wide range of personal fitness training principles such as fundamentals of human movement science, client/athlete assessment, exercise training concepts, program design, nutrition and supplementation. This course incorporates advanced exercise programming techniques utilizing the Optimum Performance Training Model (OPT Model) and prepares students for the Certified Personal Training examination offered by the National Academy of Sports Medicine (NASM-CPT). Upon successful completion of this course and with a valid CPR certification students are eligible to sit for this examination. (Prerequisite: BIOL251)
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4686

|
This course provides the student with the tools to pragmatically conduct business within the fitness and wellness industry. The student will develop parameters of management within a business structure including financial, facility, marketing, risk management, leadership, and personnel.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4687

|
This course is designed to explore the growing field of Sports and Health Sciences and its cultural impact on the United States and International health and wellness. The student will gain the tools necessary to assess the fitness, sport, and health industry and its relationship to health and wellness management.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5100

|
This course prepares students with an interest in pursuing a career in the fast growing industry of sports facility or event management. During the course, students will acquire professional skills that can be applied in a wide variety of career positions. A range of topics includes facility financing, alcohol management, crowd management, and box office management. Upon completion students will have basic fundamentals to comprehend the field of facility and event management.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Must take the following in this Section:

Course ID: 5037

|
Information and Digital Literacy is designed to provide students with sustainable and usable skills essential to success in both academic and professional settings. Students will learn best practices to locate and evaluate sources, and effectively communicate using digital literacy to become proficient 21st century learners.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4951

|
Martin Luther King, Jr, said, “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to KEEP MOVING.” Making Writing Relevant is a composition course that will definitely keep you moving. It is not merely a required course; it is the type of course you will want to take because it moves you onto the path to success. Over eight-weeks, we will help you learn the most important components of a successful writer-communicator. We will teach you how to research properly, knowing you will need this skill in every course you take here at APUS and also in interactions in your professional and personal life. We will teach you the formatting style you will use in your field. We will provide a supportive community to strengthen and encourage you, and by the end of this nearly-all-you-need-to-know-about-writing course, you will be able to fly.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Must take the following in this Section:

Course ID: 4894

|
This is an introductory statistics course designed to help students achieve a basic understanding of the statistical methods available to analyze and solve the wide variety of problems encountered in the workplace. This course is designed for students who seek an understanding of descriptive and inferential statistical methods. The emphasis of the course will be on the proper use and interpretation of statistical techniques. MATH120 is the recommended mathematics general education course for students who will be required to take additional statistics courses such as MATH302 Statistics as part of their program of study.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Must take all courses for this section.

Course ID: 4372

|
This course is an overview of accounting concepts used by managers in a business environment intended for non-accounting majors with no accounting background. Topics include accounting concepts, users of accounting information, elements and purpose of financial statements, accrual accounting, internal control and basic financial analysis. Students must have access to Microsoft Word® and Microsoft Excel® software. Microsoft Word® Microsoft Excel® are registered trademarks of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4715

|
The act of being an entrepreneur is taking an idea and turning it into reality. There are two types of entrepreneurs - those that have a myriad of ideas and those that can't think of one idea. This course, Idea generation, is dedicated to helping the student identify opportunities for a new business venture by either deciding on one idea they have or helping to create ideas. The course starts with recognizing various ways to come up with a new idea and ends with outlining a plan to take the idea to reality.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session

Course ID: 4853

|
Entrepreneurs face unique leadership challenges, especially with a new venture. This course provides the entrepreneur with the necessary tools and frameworks for creating strategy, building companies, and assembling human capital with limited resources. This course also explains the ethical challenges in a start-up venture.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4566

|
Innovation Design and Prototyping equips students with the essential skills and frameworks to transform innovative ideas into market-ready products. Through an integrated approach, the course covers the entire product development lifecycle, emphasizing design thinking, customer validation, and agile methodologies. Students will explore strategies for protecting intellectual property, expanding product value, and adapting products for global markets. With a focus on real-world applications, learners engage in hands-on assignments that connect product strategy with broader business goals while leveraging emerging technologies like AI to drive innovation. (Prerequisite: ENTR150)
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4568

|
This course studies the foundations of entrepreneurship through the context of innovation, entrepreneurial processes and concepts, and ethical decision-making. By studying how different decisions result in different outcomes and by understanding the unique strategic requirements of a venture, this course investigates entrepreneurship and the creation of new ventures. Students learn the basic theories used to explain and understand entrepreneurial activity, which prepare them to plan a new business opportunity.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4591

|
This course focuses on the essential framework and first steps towards the student's objective of an entrepreneurial opportunity. The first portion of the course focuses on a framework for your business plan. The remainder course topics center on business plan elements, such as competition, marketing, operations, and other issues essential to the delivery of a business plan. In this course, the student begins the process of writing a business plan, which will be used and updated throughout the program. (Prerequisites: ENTR150, ENTR215, and ENTR300)

Course ID: 4822

|
Social entrepreneurship is a growing movement for entrepreneurship. Social entrepreneurship scans society and identifies social problems; the entrepreneur then solves that problem/need by creating a solution that benefits society. Because of this, Social Entrepreneurship has since become the new trend for aspiring entrepreneurs to start their entrepreneurial ventures. According to a survey of 1,000 social entrepreneurs (conducted by Un.Ltd. research team), they impact health and well-being, community cohesion, promote personal development, and create training and skills development. Further, the research indicated 40% of social entrepreneurs held a degree.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session

Course ID: 4570

|
This course introduces students to the essential principles and tools of small business finance, with a focus on planning, budgeting, forecasting, and funding strategies for new ventures. Students will develop key components of the financial section of a business plan—including start-up cost estimates, cash flow projections and profit and loss statements. Emphasis is placed on understanding the financial decision-making process, building effective financial systems, maintaining compliance, and presenting financial data persuasively to lenders or investors. This course is designed to equip aspiring entrepreneurs with the financial knowledge and confidence to fund, manage, and sustain a small business.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4571

|
This course covers many of the legal aspects of starting a new business venture including business entity selection and formation, employment law, intellectual property, taxation, and business transactions. (Prerequisite: ENTR311)

Course ID: 4573

|
This course provides detailed budgeting and money management tools to start and grow a new venture. Many entrepreneurs have charismatic leadership and vision, but underestimate the importance of the ability to manage the money coming and going out of the organization. Cash deficits can cripple a company, so it is imperative entrepreneurs understand the drivers of good cash flow and strong profitability. This course enables the student entrepreneur to gain practical knowledge with the cash flow statement, forecasting, pro forma statements, profit and profitability, break-even, budgeting, and working capital. NOTE: This course uses spreadsheet software. (Prerequisites: ACCT105 and ENTR311)
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4860

|
Innovative marketing provides a conceptual and applications-oriented framework for marketing decision-making in an entrepreneurial environment. This course emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies of key marketing concepts and principles for entrepreneurs.(Prerequisite: ENTR311)
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4858

|
Managing growth includes leveraging assets at every stage and controlling the risk. This course focuses on areas that are essential to a new venture’s growth, including planning, marketing, risk assessment, and financial performance. Students examine the growth opportunities of a venture and structure an experiential growth plan that will provide the greatest impact for their venture. (Prerequisite: ENTR311)
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4857

|
Creating a new venture offers unique challenges. Indeed, innovation and advances in technology are prevalent, and technological innovation leads to competitive advantage. Students are introduced to the challenges of new technology that include: the complexity of intellectual property and sources of funding. This course includes an application of integrating technology into a venture.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.

Must take all courses for this section.

Course ID: 4839

|
The Entrepreneurship Capstone Project synthesizes the prerequisite core and elective Entrepreneurship Courses allowing the student to implement the planning document that has been created throughout the program for their venture. The course includes presenting a pitch for the student’s venture. (Prerequisite: Senior Standing and completion of all core and major courses prior to enrollment)
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session

A Degree Designed for Current and Aspiring Entrepreneurs

American Military University’s online bachelor’s in entrepreneurship (BA) is a highly specialized program exclusively focused on helping students develop expertise to form and grow a new venture. Graduates are prepared to confidently approach business ownership. 

Each class revolves around creating and refining plans for each student’s own business venture, allowing an opportunity to gain practical knowledge that can be immediately applied in the real world. Entrepreneurship majors will be challenged to engage in market analysis, define their competitive advantage, conduct market research, and write a business plan.

Active-duty servicemembers and veterans may find this type of program provides a launchpad for small business concepts envisioned during their service. AMU's entrepreneurship program is fully focused on entrepreneurship to help those who seek to launch or sustain their own business venture. Throughout the program, you will ideate, develop, and refine a business concept so that you are able to bring it to market or build upon an existing entrepreneurial venture.

As an online entrepreneurship degree, you get the flexibility you need with the perspective you crave in a dynamic business environment.

veteran entrepreneur

Spotlight on Veteran Entrepreneurs

Trained To Lead

Did you know it’s far more common for veterans to go into business for themselves than the general population? The tenacity and grit formed through military service provide a strong foundation for veterans called to start their own venture.

Veterans are 45% more likely to start companies, and the trend shows no signs of slowing down, according to the U.S. Small Business Administration, which reported that veterans own more than 1.9 million businesses nationwide and employ almost 5.5 million Americans.

American Military University’s online entrepreneurship program is tailored specifically to be flexible and affordable for military students, veterans, and their families.

What innovative idea or creative problem-solving can you apply to launch a future business venture?

Learning From Experts

As an entrepreneurship major, you do more than simply learn how to start a small business. You’ll put in the actual work needed to develop your very own venture as you’re completing classes and earning a valuable degree. You’ll be guided by faculty who are engaged in the real world of business. They know today’s business environment from the inside out, and they share their experienced perspectives as entrepreneurs themselves – business owners, product developers, authors, and more.

Brenda Frazier

PRACTICAL INSIGHT

Brenda Frazier, PhD, teaches at American Military University in addition to owning and operating small businesses herself. She loves working with young entrepreneurs on their own prototype ideas and credits her real-world experience with making her a useful mentor in the classroom. Her own ventures were started from creative personal projects, and she notes a key common denominator across the student body: passion.

"Our program teaches students to be problem solvers and creative thinkers. But to be successful with their own businesses, they have to be passionate — and they often come to us with that already. Being motivated and disciplined enough to see a new venture through takes more than just creativity. It takes real passion."

Brenda Frazier
PhD, Associate Professor of Business, Entrepreneurship Program 

Financial Assistance for Military Students

American Military University has educated those who serve since 1991 and is the #1 provider of higher education to the U.S. military.1 We’re dedicated to helping servicemen and women find the right program and helping them pay for it in the most cost-effective way possible.


Preferred Military Rate & Veteran Grant

All U.S. active-duty servicemembers, National Guard members, Reservists, and military families, which includes parents, spouses, legal partners, siblings, and dependents, are eligible for our Preferred Military Rate. We also have financial aid specialists who can help you understand how to navigate military tuition assistance and other options like federal student aid.

Our trained military education managers, co-located on bases nationwide, provide further support.

AMU is also the top choice in higher education among veterans using their GI Bill® benefits.2 Financial aid advisors are available to help veterans apply their benefits. Additionally, AMU proudly offers a Veteran Grant to veterans and their family members to help minimize the burden of education debt. Our aim is to make your education both accessible and affordable.

1 Based on FY 2019 Department of Defense tuition assistance data, as reported by Military Times, 2020
2 Based on Veterans Administration student enrollment data of students using the GI Bill® as of March 23, 2023 

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by the VA is available at the official https://www.va.gov/education/about-gi-bill-benefits/.


Support and Flexibility are Priority #1

Both reacclimating to civilian life after a military career, then beginning the journey of education and possibly starting your own business are massive efforts. At American Military University, we take pride in having resources to help guide you through these life transitions in ways that make you feel empowered and in control. 

Learning on Your Schedule 

New courses begin online monthly and have no set login times, just weekly assignment deadlines to keep students on track. This means you can get started and study each week at a pace that works for you — no matter where you and your laptop are. You simply need internet access and you’re ready to learn.

Career Services 

Career coaches are available for all American Military University students and alumni. Our expert team is available to help with interview prep, resume reviews, and social media reviews. Career services also offers job boards and periodic virtual career fairs.

Student Networking

American Military University offers numerous career and professional organizations. Participation is not only a great way to network with other students but also a great way to build interpersonal and professional skills in a student environment.

AMU closes a void that exists between our servicemembers and society, and I am living proof of the University and its success. I was able to complete courses in field training environments, deployments, and even walking around in the desert with a Wi-Fi device.
Evan Arce
AMU Graduate

An Accredited Entrepreneurship Degree

All eligible American Military University’s business degree programs are accredited by the Accreditation Council for Business Schools and Programs, one of the most recognized organizations that evaluates and accredits business programs.

The Significance of Accreditation

When considering education options, you want to ensure that you’re investing your time and resources in a reputable program. With countless options at your fingertips, a benchmark like accreditation can help you identify which programs will be recognized and rigorous. Accreditation signals a standard of quality that can help set programs apart. 

Frequently Asked Questions

Many top sources site the Business major as an optimal choice for undergrads with entrepreneurial dreams. It’s useful in a wide array of industries and fosters the self-starter discipline needed to be successful in business. 

American Military University offers a specialized bachelor’s in entrepreneurship for those serious about starting their own business ventures. Students will work on creating their business throughout every course in the program. AMU program’s sole focus is entrepreneurship, allowing students to develop an idea they’re passionate about, research business opportunities, and implement that idea in market—all while earning their degree.

An entrepreneurship degree can provide both fundamental and advanced knowledge and business skills needed to become a business owner. Typically, students get the chance to network with fellow students and faculty members passionate about business and exchange ideas that could help refine a business plan. Having your degree creates a great foundation to overcome the obstacles that may lie ahead. Credibility and confidence are enhanced through networking, creative problem-solving, developing marketing strategies, even rehearsing for a big pitch.

Most entrepreneurship students pursuing a bachelor’s degree can expect that successful completion will require four years of full-time study. Programs typically require 120 credit hours of coursework.

Courses Start Monthly

Next Courses Start Jul 6
Register by Jul 3
Apply Now Request Info

Admission Requirements

  • All AMU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED). Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the AMU admission application for this program. View steps to apply.

Need Help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-755-2787 or [email protected].

Quality Education Should Be Affordable

So you can focus on the opportunities ahead, without the financial burden of more expensive schools who are not as invested in your success. Learn more about paying for school.

Consumer Information

Disclosures

Maryland Residents learn more about costs, completion rates, median debt, and more.

2Alumni Graduated with No APUS-incurred Student Loan Debt As of December 31, 2021

Includes alumni who graduated with an associate, bachelor's, or master's degree from APUS. Student loan debt is defined as student loans and private education loans used for tuition, fees, living expenses, and book costs associated with courses taken at APUS. Many APUS students receive military tuition assistance and veterans education benefits, which are not student loan debt.

1The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University's transfer credit policy webpage for complete information.

*Cost Per Credit Hour

The Preferred Military Rate is $250 per credit hour for undergraduate and  master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.

See all military student benefits.

Cost of Attendance

Learn more about AMU’s cost components and full cost of attendance.