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School of Health Sciences

Sports Management

Online Bachelor of Science in Sports Management (BS)

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About AMU's Sports Management Degree

American Military University’s (AMU) sports management degree enhances your understanding of sports administration and strategy.The sport management major integrates all areas of leadership within the sports industry, spanning professional, collegiate, as well as amateur athletic organizations. As part of your sports management degree, you even have an opportunity to learn about ticket sales management.

The program is designed to respond to the growing sports market, which, according to Statista, is projected to be worth more than $600 billion by the year 2027. Continued fan interest in leagues like the NFL®, NBA®, NWSL®, FIFA®, NCAA®, and others contribute to this lucrative forecast.

AMU’s online sports management bachelor’s degree may help to prepare you for sports administration in school, recreational, corporate, and hospitality sectors. Our bachelor sports management program builds meaningful knowledge related to managing sports organizations and sporting events. This online bachelor’s degree in sports management includes a variety of classes that explore many facets of the sports industry, including: 

  • Sports marketing
  • Sports public relations and promotions
  • Sports finance
  • Sports law
  • Sports management principles
  • Sports operations
  • Sports event management and planning

The sport management and esport degree programs at the American Public University System have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA:

  • Bachelor of Science in Sports Management
  • Master of Science in Sports Management
  • Bachelor of Science in Esports

American Military University is part of American Public University System.

NFL® is a registered trademark of the National Football League.
NBA® is a registered trademark of NBA Properties, Inc.
NWSL® is a registered trademark of National Women’s Soccer League, LLC.
FIFA® is a registered trademark of the Federation Internationale de Football Association.
NCAA® is a registered trademark of The National Collegiate Athletic Association.

 

What You Will Do in a Bachelor Sports Management Program

  1. Describe the impact of legal principles on sport management processes. 
  2. Apply management concepts associated with the operations of sport facilities. 
  3. Appraise the socio-historical context of sport as related to contemporary society. 
  4. Examine the application of ethical solutions in the sport management industry. 
  5. Apply financial management principles to managing a sport organization. 
  6. Analyze the dimensions of a sport marketing plan.

View Program Outcome Assessment Results

Degree at a Glance

Accredited
COSMA Accredited
Number of Credits
120
Transfer up to 90 credits1
Cost Per Credit
$360 | $250*
$324**
*with Preferred Military Rate
**with Veteran Grant or APUS Opportunity Grant
Courses Start Monthly
Online
and vary from 8 to 16 weeks

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Program Requirements Printable Catalog Version

Must take the following in this Section:

Course ID: 5452

|
This course introduces students to an attitude and approach for college success and relevant connections to their own inner motivations and external career options. Some key elements include values-goal alignment, an orientation to online learning, and strategies for successful adult learning. Other elements include planning a pathway from academic studies to a career path, career awareness, networking, engaging support resources, and collaborating with colleagues. Through the learning and activities of this course, students will gain the perspective needed for successful time management and prioritization, critical thinking, applied and collaborative learning, and civic/democratic and global learning. Content within the classroom includes open educational resources that are easily available online. This course fulfills one general education elective.   This course is recommended to be completed first in the student’s degree plan when possible.  COLL111, COLL112, COLL113, COLL114, and COLL115 are considered equivalent courses. Students may only take one of these courses for credit.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Select 1 course(s) from the following:

Course ID: 2895

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This course develops interpersonal, group, and presentational communication skills that are applicable in personal and professional cross-cultural relationships, and focuses on differences in values, message systems, and communication rules across cultural boundaries and in multicultural settings.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3694

|
This course is a contemporary study of popular culture in America – its development and characteristics, its role in shaping our individual lives and key social institutions; and its broad effects on our globalizing world. The course is designed around the interdisciplinary nature of cultural studies, and students will learn how to use key concepts and theories to examine popular culture from a number of different fields including Sociology, Anthropology, Communications, History, Cultural Studies, English, Women’s Studies, Ethnic Studies, and American Studies. Students will develop the skills to analyze the reciprocal relationship between culture and key stratification factors such as gender, race, ethnicity, class, age, region and sexuality. The course will cover many facets of popular culture from all forms of media, to sports, fashion, and the influence of technology. Students will learn to situate popular culture within its social, historical, political, and economic contexts and their personal lives.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3725

|
Microeconomics is an overview course that covers how households (consumers), firms (producers), and governments interact in competitive and other markets to set prices, and determine what and how much is produced. Key concepts introduced include the role of scarcity and choice, incentives and competition, and the law of supply and demand.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 3726

|
Introduction to Macroeconomics is a survey course that builds on the topics covered and skills developed in ECON101 (Microeconomics) in order to present a complete picture of the economy. Macroeconomics shows how consumers and markets fit into the overall or aggregated economy and provides a framework to assess government policies. Key topics covered will include economic cycles (growth and recession), economic indicators and measures, and interest rates and money supply.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 3727

|
This course is a basic overview of the geographer’s study of the location and distribution of features on the Earth’s surface. These features are both natural and man-made, both physically and culturally determined. The relationship of people and place is central to an understanding of human history, contemporary events, and possible global futures. As an introductory course it covers the whole globe and all its greatest geographic features and relationships. This dictates that the approach is broad and not too deep. However, knowledge of the geographer’s art will enable students to delve as deeply as their interest and energy will allow, into the dynamic spatial realities that surround them.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3729

|
This is the first course in a two-course sequence in American Government. The course is designed to convey basic facts about the structure and functioning of the American political system. The philosophical foundation of the U.S. Constitution is explored and the federalist construct is examined. The functions of the three separate branches of government and their roles in policy making are a major focus.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3731

|
An overview of the field of international and global politics. The nation state, factors of power, collective security, international trade, regional and international organization, sources of conflict and convergence are addressed.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3733

|
Introduction to Sociology introduces students to the sociological investigation of human interaction and behavior in society. Students will become familiar with the sociological perspective and develop a ‘sociological imagination’ – the ability to see the general in the particular, the new in the familiar, and to observe the impact social forces have on our lives. The course explores environmental, historical, cultural, and organizational influences on our interpersonal relationships and life-patterns within the context of contemporary society. Students will learn how to use sociological concepts, theory and research to think critically about individuals, groups, institutions, and societies in any given situation.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3734

|
The course introduces students to the art and science of Psychology. Course emphasis is on applying the "science of human behavior" to a variety of settings: vocational, personal, academic, and clinical. Course content introduces the history of psychology, major theories of personality and learning, current research and developmental issues. The course has a holistic approach and integrates the biological basis of behavior, social factors, learning and the unique coping styles of the individual to understand human behavior.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3735

|
This course is a worldwide survey of prehistoric cultural adaptations from the first use of bone and stone tools to the ancient mysterious civilizations of Asia, Africa, the Americas, and Europe including recent archaeological discoveries. Emphasis is on the development of technologies, social groups and the patterns of cultural development. Archeological excavation methods and archeological artifacts are discussed in considerable detail. Archaeological concepts and skills will be explored through simulations as well as virtual field trips and activities.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3738

|
This course introduces students to human nature and behavior from the broad, holistic perspective of contemporary U.S. American anthropology. The four primary sub-fields of anthropology, biological, cultural, linguistics, and archaeology, will be discussed in order to integrate various aspects of the human condition.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3739

|
This course is an overview of the biological, psychological, cultural, and behavioral aspects of human sexuality and family life. The overall theme of the course focuses on attitudes and responsible sexual behavior. Key topics include how culture, society, and history have impacted our understanding of human sexuality.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4328

|
This course examines a sample of social problems facing the United States today and identifies how these problems affect, and are affected by, our institutions and culture. The sociological perspective and key theories will be used to understand the beginnings of the civil society, how problems develop and are defined, and the role of social change (particularly contemporary technological innovation). Key social problems covered will include social stratification/inequality, crime, drug abuse, prostitution, aging, infectious disease, family violence, health care, racial/ethnic conflict, terrorism, etc. Sociological research on social problems will be explored, and social policies to remedy the negative consequences of these issues on society will be discussed.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4636

|
This course explores the practical and theoretical social impacts of computer-mediated communication (CMC) systems, including many different types of technologies, such as social networking sites, email, forums, chat, and online games. Students will engage in the analysis of CMC practices, the social processes and structures that emerge when people use these applications, and the problems and barriers that emerge from use.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4949

|
In a developed country, one can often take for granted the safety of the food supply. 1 in 6 Americans get sick from foodborne illness annually, with an estimated 128,000 requiring hospitalization and resulting in approximately 3,000 deaths annually. Practical knowledge in safe food sourcing, storage, preparation and serving is addressed along with providing tips for practical awareness of techniques for staying safe. In a global society, food safety is not just a local issue, and everyone should have a working knowledge of food safety and what to look for to remain free of foodborne illness. In this course, students will learn general techniques for preparing and consuming food that is free from harmful pathogens, incorporating the flow of food from purchasing through storage and preparation to serving. Students will explore contemporary and cross cultural issues surrounding food safety in a global society. Practical knowledge about preparing safe food and red flags to watch for when dining out will be explored. Students will learn where to find information on health inspection reports, foodborne illness outbreaks and recall alerts, and will know where to report any suspected foodborne illness or suspicious activity related to the food and water supply.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4961

|
This course is based upon the Institute for Humane Education’s (IHE) definition of humane education, which is “a lens, body of knowledge, and set of tools and strategies for teaching about human rights, animal protection, environmental stewardship, and cultural issues as interconnected and integral dimensions of a just, healthy society” (Institute for Humane Education, n.d.). The course explores issues, resources, rationales, and approaches to humane education related to various considerations and disciplines, including: economics, politics, science, technology, education, the arts, philosophy, religion, and geography.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5170

|
Introduction to Political Science explains foundational principles of the field. Students will learn the purpose of political science, common terms and concepts, and subfields. Among these are introductions to political philosophies and ideologies, comparative systems of government, and international relations. The course also examines the professional and academic fields to which a political science degree is relevant.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5278

|
This course provides perspectives on death and dying. Students examine how death is beneficial and necessary for evolution. Participants explore the media's impact on mortality. Participants analyze how to communicate death to the living. Students assess the bereavement and burial process. Topics include: communicating death, the feeling of emptiness, the forgetfulness of life, living in the face of death, organ donation, burial, and the other side after death.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5280

|
This is a survey course that will investigate different religions and the techniques they offer to maintain physical and mental well-being. In this process, students will review various religious teachings, the Sufi Dervish tradition, and the Christian teaching of gratitude, Yoga, and Meditation from different religious traditions. We will go over contemporary applications of the religions with particular attention to the cultural, social, and political structuring of their practices.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5587

|
This course offers students with a unique approach into the societies and cultures that we could progress toward in the future via the review of the science fiction genre. This course will review many aspects of technological questions that society will face in the future. Does the rise of technological advancements in artificial intelligence and robotics eventually bring us to a point where we must decide what is life and the right to self-determination as the Star Trek: TNG series covered in “The Measure of a Man”, laying out the rights of Commander Data. This is just one of many aspects of society and culture that will be examined throughout the course as students are made to think critically about what will the future look like.

Must take the following in this Section:

Course ID: 5037

|
Information and Digital Literacy is designed to provide students with sustainable and usable skills essential to success in both academic and professional settings. Students will learn best practices to locate and evaluate sources, and effectively communicate using digital literacy to become proficient 21st century learners.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4951

|
Martin Luther King, Jr, said, “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to KEEP MOVING.” Making Writing Relevant is a composition course that will definitely keep you moving. It is not merely a required course; it is the type of course you will want to take because it moves you onto the path to success. Over eight-weeks, we will help you learn the most important components of a successful writer-communicator. We will teach you how to research properly, knowing you will need this skill in every course you take here at APUS and also in interactions in your professional and personal life. We will teach you the formatting style you will use in your field. We will provide a supportive community to strengthen and encourage you, and by the end of this nearly-all-you-need-to-know-about-writing course, you will be able to fly.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Must take the following in this Section:

Course ID: 4372

|
This course is an overview of accounting concepts used by managers in a business environment intended for non-accounting majors with no accounting background. Topics include accounting concepts, users of accounting information, elements and purpose of financial statements, accrual accounting, internal control and basic financial analysis. Students must have access to Microsoft Word® and Microsoft Excel® software. Microsoft Word® Microsoft Excel® are registered trademarks of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Must take all courses for this section.

Course ID: 2955

|
This course is a broad study and analysis of sports law and regulation. This course is rooted in the conviction that sports law is an intricate blend of contracts, regulatory schemes (including antitrust law, risk and liability concerns), and torts. Additionally, bargaining issues including unions, contract negotiation, and collective bargaining will be covered. This course will also examine risk assumption and liability as they relate to sports law. This class will also discuss relevant sports organizations (NCAA, NFL, etc.); Title X; drug testing of athletes; the role of sports agents; intellectual property issues; broadcasting law; and rules of athlete eligibility and participation. This course exposes the student to legal cases from the individual perspective of the player, coach, fan, owner, agent, and medical staff, in addition to leagues and administrative bodies, dealing with captivating subjects as varied as drug testing, gender discrimination, player violence and criminal conduct, breach of contract, player eligibility, product liability, endorsement contracts, and television broadcasting.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5600

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Students will examine human behavior in a sport and exercise setting. They will understand that enhancing individual performance is a primary objective of sport psychology. Students will learn how to create a psychological skills training program, which incorporates theories of anxiety reduction, imagery training, and self-efficacy. Current theoretical perspectives of personality factors in exercise and sport, why people exercise, what motivates an individual, exercise/sport adherence, stress, anxiety, and arousal, and the psychological effects of exercise and sport will be investigated. Students will learn the key features of effective goal setting, and apply this understanding to their own professional development.

Course ID: 5099

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Sports management is evolving at a rapid pace. This course provides an overview of the sports industry and teaches the basics of sport management to future sport managers. Students will explore the sports industry in different segments that will help guide them to what area of expertise they might choose as a career path. Topics will include ethics, finances, high school and youth sports, marketing and legal issues. This course also examines specific industries involving management such as the fitness industry, facility management, sporting goods, and event management.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5367

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This course focuses on the promotions, public relations, advertising, and other marketing functions involved in the multi-billion-dollar sports industry. The course provides research, case analysis, and other opportunities to learn about the effective principles, theories, practices, and methods involved with all aspects of sports communications.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5368

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This sports communication course introduces the principles and practices of sports media in today’s industry. Topics include models of sport communication, print and electronic media, public relations, media relations, and promotion of sporting events. Students examine how sports organizations communicate through writing, discussion, and applied projects that simulate professional communication tasks. Learners will assess real-world examples of sports media strategies and construct their own messages within various sport contexts. Course activities include reflective reading, analytical discussions, and a final project emphasizing effective communication and ethical practice in the global world of sports.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5369

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Students use analytical techniques to examine the scope and effect of sport on society. They will explore sociological concepts regarding how sports and sport participation impact the lives of individuals and groups in a society. Students will explore several significant contemporary issues including drug abuse, Title IX, ethics, gambling, and violence. To further increase their sociological understanding of sport, students will also identify and discuss sociological perspectives about the components of sport and physical activity.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5100

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This course prepares students with an interest in pursuing a career in the fast growing industry of sports facility or event management. During the course, students will acquire professional skills that can be applied in a wide variety of career positions. A range of topics includes facility financing, alcohol management, crowd management, and box office management. Upon completion students will have basic fundamentals to comprehend the field of facility and event management.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5101

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Students will examine morality and ethical issues pertaining to sport. During this course, students will discuss sportsmanship, fan behavior, performance-enhancing drugs, Title IX, deviant behavior in athletics, and issues related to youth sports participation. Students will examine their current rules, morals, and philosophies in both ethical as well situational manners. Students will be immersed in ethical situations through the use of videos and relevant current event articles.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5103

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Applied Concepts in Sports Finance will provide students with a vast overview of the financial and contemporary economic issues related to sports, athletes and the sport industry. The course will examine the market power in sports, impact of teams and facilities on neighborhood economics, issues relating to a professional sports lockout as well as the relationship among academics, athletics, and the economy. Contemporary topics will include sports franchises, agents, contracts, sports industry financing, and financial and legal issues.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5107

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Sports Event Management and Planning involves a comprehensive overview of the development and implementation process involved with managing a successful sporting event. The student will examine detailed event criteria including time line, budget analysis, sponsorship, event location, staff and consumer management, as well as the development of television and talent contracts. The course shall provide the knowledge necessary to cultivate, organize, and execute any sporting event from a managerial standpoint.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5108

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This course will focus on the policies, structure and politics that shape sport at the regional, national and international levels. With a focus on the Olympic movement, the course will also examine the organization and development of amateur and professional sport, including the need for Paralympic Games, Gay Games and Special Olympics. The student will analyze the different membership guidelines, organizational goals, and administrative roles of the many governing bodies as well as learn about the historical politics and boycotts, the international development of sport and the bidding process for an international event.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5109

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This course provides training in all aspects of ticket sales including prospecting and qualifying, creating and presenting sales proposals, overcoming objections, and closing sales. Specific techniques such as networking and role playing will be used to prepare students for careers in sport ticket sales. The material is designed to expose students to the standards, principles and practices that can be applied to the ticketing industry at any level by combining knowledge of ticket sales strategies with management of ticket office operations.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session
Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.

Choose 3 credit hours from this section.

Course ID: 5125

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This senior capstone class is the final course in the degree sequence for students majoring in Sports Management. In this dynamic and interactive course, learners will review, assess, and then apply many of the concepts they have researched during undergraduate studies through the analysis and application of optimal solutions to the problems presented. Real-life, hands-on tools for career exploration will also be examined through lively discussions, including an investigation of the job market in sports management, as well as how to properly network and prepare for a job interview. Prerequisite: Completion of a minimum of 106 hours toward your program.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5438

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This course is designed as a culminating experience for sports management majors. Students will develop practical and leadership skills in a pre-approved, professional setting, including (but not limited to) interscholastic or intercollegiate recreation or athletic programs, community recreation agencies, sport businesses, sports facilities, amateur athletic organizations, and/or professional sports teams. Students are required to complete a minimum of 150 hours of work, including a comprehensive project.

What is the Bachelor’s Degree in Sports Management?

An undergraduate sports management degree covers business, marketing, communications, and even legal studies. Students learn skills about leadership, analysis, and communication as it relates to the sports industry as they strive to reach their highest level of knowledge. 

Our military-friendly bachelor’s in sports management helps students develop traditional business skills and apply them within a sports industry context. This BS in sports management expands your knowledge to impact decision-making related to: 

  • High school, college, amateur and professional sports administration 
  • Sports organizations 
  • Sports marketing 
  • Sports law
  • Sports agency
  • Sports facility management
  • Sports education
Why Get a Bachelor’s in Sports Management?

Maybe you’ve always been interested in sports management but have never taken the opportunity to pursue it to build your knowledge. Perhaps you’re already working in the sports industry or sports management and wish to advance your knowledge. Regardless of your background, a sports management degree offers a variety of advantages, benefits, and opportunities to advance your knowledge. 

AMU’s BS program propels your learning in sports administration, sports business programs, and the sports industry as a whole. The program is designed to provide the knowledge and skill often necessary to support responsibilities associated with sports facility management, game day and event operations, and sports public relations. Those who hold roles such as athletic director at the high school or college level may also find value in a sports management degree. 

The learning gained through a sports management degree empowers active-duty military, veterans, and military family members to become more knowledgeable as they aim to fulfill personal and professional goals. 

How Military Service Leads to a Bachelor’s in Sports Management

American Military University’s sports management degree is chosen by active-duty military who may be preparing to transition from service. It can also be a degree for veterans and for military spouses who may be looking to launch their own sports business like owning a gym or sport-specific training facility. Each servicemember who enrolls will be able to build upon their existing knowledge of the sports industry while expanding their sporting network and making new connections. 

Those transitioning from the Army or any other service branch to this 4-year online BS degree in sports management may find that many skills learned in the military can be parlayed into your studies in this sports management program—whether it’s working effectively in teams, accountability, leadership, dependability, work ethic, and more. According to Brittany Jacobs, PhD, associate professor and department chair, “Military experience provides a great foundation for a servicemember’s transition, and their academic pursuits bolster their skill set.”

sports management

About the Curriculum

Sports management courses are designed to exercise your critical thinking and problem-solving skills as you build a solid foundation in the sports industry. Some topics covered include:

Sports and Recreation Facility Management: This class explores important topics such as alcohol management, crowd management, and box office management.  

Ethics in Sports: Considered a vital part of your sports management degree, sports management students examine sportsmanship, fan behavior, performance-enhancing drugs, gender equity in sports organizations, and more.
 
Sports Governance: This course analyzes the policies, structure, and politics that shape the sports industry. With a focus on the Olympics, this class also explores the need for Paralympic Games, Gay Games, and Special Olympics.
Accreditation for AMU’s Bachelor’s in Sports Management

Our sports management degree is accredited by the Commission on Sport Management Accreditation (COSMA), COSMA is a specialized accrediting body dedicated to recognizing excellence in sports management education worldwide. COSMA is the only organization offering discipline-specific accreditation in sport management. 

COSMA accreditation is awarded to high-quality programs at the baccalaureate, master's, and doctoral levels. As the premier sport management accrediting body, COSMA also encourages innovation and creativity in teaching and learning, in addition to fostering ethical practices in sports management. As part of its evaluation process, COSMA reviews a program’s learning outcomes and ensures those outcomes have been achieved. 

Accreditation through COSMA indicates that a sports management program is fairly and accurately describing its education. It also signals to employers that the program demonstrates a high level of academic rigor and quality to meet widely accepted educational standards.  

How to Pay for Your Sports Management Degree

Whether you’re planning to attend college for the first time or transferring from another school, there are many decisions regarding finances to make along the way. Options for financing an education range from self-pay to tuition assistance to federal aid. We can help you evaluate these options and choose what works best for you as it relates to your majoring in sports management. 

Military and military families can take advantage of AMU’s Preferred Military Rate. U.S. active-duty servicemembers, National Guard members, Reservists, as well as military family members are eligible. This rate is $250 per credit hour for undergraduate or $250 per credit hour for master’s-level courses. Course ebooks are also provided at no cost. You can find out more about the Preferred Military Rate here. 

Some additional ways American Military University students pay for their education include: 

If you plan to use some form of financial aid to pay for school, rather than paying out of pocket, you’ll want to start the process at least six weeks prior to your course start date. During this time, check your email frequently and please respond promptly to requests from our financial aid team asking for documentation such as tax information or transcripts. If you have any questions, please email us at [email protected] or call 877-755-2787.

transfer student

Using Transfer Credit to Accelerate Your Studies

AMU is committed to offering as many transfer credits as possible towards its bachelor sports management degree. Leverage your previous undergraduate or graduate credits, military service, certifications, on-the-job training, or real-world experience.

We award up to 90 transfer credits toward a bachelor’s degree. To accelerate your studies toward the bachelor’s degree in sports management, AMU accepts transfer credits that have been completed at accredited institutions of higher learning with regional and/or national accreditation.

    Once you are admitted to the University, you will submit a transfer credit evaluation request to establish a complete student record. 

    • We evaluate and apply transfer credit at no cost. 
    • It takes 2-3 days to receive preliminary results. 
    • We recognize numerous training courses, certifications, as well as institutions for possible transfer credit. 
    • The University considers a variety of federal, state, local, and civilian occupations and training programs as possible sources to award transfer credit. 
    • If you’re transferring from a community college and have earned an AA or AS degree, you have already fulfilled the University’s 30-credit general education requirement.

    Please see the University’s transfer credit policy webpage for complete information. 

    Learn More About Transferring Credit

    Frequently Asked Questions

    Sports management is a degree program often chosen by students who have professional ambitions related to being part of a sports organization or involvement with sports business. A good sporting degree program will help equip you with specialized skills that only come with an education in the discipline. A strong program in sports management will build your knowledge in planning, executing, and analyzing strategies related to sports organizations. Sports business programs, in general, can be an investment that not only strengthens your expertise, but also connects you with professors, peer students, and alumni who can further deepen your knowledge and skill in the sports management field. 
    Sports management students take classes that may help serve as preparation for college athletic administration, athletic agency, operations management, sports marketing, athletic team management, ticket sales, communications, and sports event planning. Sports is a global phenomenon projected to reach an estimated $700 billion in value by 2026 according to GlobeNewswire, and a bachelor’s degree in sports management often serves as the foundation for knowledge that can be applied to endeavors worldwide. 
    If you are interested in the business of sports or sports operations, majoring in sports management is one option. You may also want to minor in areas like Business Administration, Marketing, Management, Health and Fitness, or Sports and Health Sciences, and use elective credits to build a program of study that is specialized to your interests in the sports management field.

    Many sports management students pursue jobs in the professional sports industry. According to the Bureau of Labor Statistics, sports-related jobs are projected to grow 13% from 2021 through 2031.

    Sports-related jobs in collegiate, international, amateur, as well as community athletics will continue to emerge as a result of the expected industry growth. People with a Bachelor of Science in Sports Management gain knowledge that is often required in subsectors of the industry, such as sports media, sports finance, and sports operations management. Those who choose not to pursue sports specifically find their expertise may be applicable to many other fields, such as business, management, and education. 

    Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Entertainment and Sports Occupations, accessed March 2023 https://www.bls.gov/ooh/entertainment-and-sports/home.htm. Employment conditions in your area may vary.

    Sports managers oversee nearly all aspects of a sports business or athletic program. Sports managers are responsible for the operations of sports teams and organizations, including staff scheduling, budget management, recruiting athletes, negotiating contracts, and coordinating team travel. They are also responsible for ensuring their organization is in compliance with regulatory standards. Some sport managers may focus in on a specific area of sport management like overseeing sports content creation for a professional team, while others may take a more holistic approach serving as a high school athletic director.

    Whether you’re opting to self-pay your tuition or plan to seek assistance, we are here to help you evaluate which option is best for you. 

    If you have any questions, please email us at [email protected] or call 877-755-2787. While seeking financial assistance, please make sure to check your email often and promptly respond to any requests from our financial aid team seeking transcripts or other documentation. 

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    Admission Requirements

    • All AMU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED). Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
    • There is no fee to complete the AMU admission application for this program. View steps to apply.

    Need Help?

    Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-755-2787 or [email protected].

    Quality Education Should Be Affordable

    So you can focus on the opportunities ahead, without the financial burden of more expensive schools who are not as invested in your success. Learn more about paying for school.

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    Maryland Residents learn more about costs, completion rates, median debt, and more.

    2Alumni Graduated with No APUS-incurred Student Loan Debt As of December 31, 2021

    Includes alumni who graduated with an associate, bachelor's, or master's degree from APUS. Student loan debt is defined as student loans and private education loans used for tuition, fees, living expenses, and book costs associated with courses taken at APUS. Many APUS students receive military tuition assistance and veterans education benefits, which are not student loan debt.

    1The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University's transfer credit policy webpage for complete information.

    *Cost Per Credit Hour

    The Preferred Military Rate is $250 per credit hour for undergraduate and  master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.

    See all military student benefits.

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