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WEBD122 - Introduction to Web Analytics

Course Details

Course Code: WEBD122 Course ID: 4416 Credit Hours: 3 Level: Undergraduate

This course is an introductory study of Web analytics technology and how businesses and organizations may to use the technology to measure website traffic, enhance business presence, and conduct market research. The course begins with some basic introductory concepts and lays the foundation for more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration02/23/2026 - 07/31/2026 Course Dates08/03/2026 - 09/27/2026 Start Month August SessionSummer 2026 Session I Weeks8 Week session
Registration04/27/2026 - 10/02/2026 Course Dates10/05/2026 - 11/28/2026 Start Month October SessionFall 2026 Session B Weeks8 Week session
Registration05/25/2026 - 10/30/2026 Course Dates11/02/2026 - 12/27/2026 Start Month November SessionFall 2026 Session I Weeks8 Week session
Registration06/29/2026 - 12/04/2026 Course Dates12/07/2026 - 01/31/2027 Start Month December SessionFall 2026 Session D Weeks8 Week session

Previous Syllabi

Not current for future courses.