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SPMT213 - Principles of Sports Marketing

Course Details

Course Code: SPMT213 Course ID: 5367 Credit Hours: 3 Level: Undergraduate

This course focuses on the promotions, public relations, advertising, and other marketing functions involved in the multi-billion-dollar sports industry. The course provides research, case analysis, and other opportunities to learn about the effective principles, theories, practices, and methods involved with all aspects of sports communications.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration02/23/2026 - 07/31/2026 Course Dates08/03/2026 - 09/27/2026 Start Month August SessionSummer 2026 Session I Weeks8 Week session
Registration04/27/2026 - 10/02/2026 Course Dates10/05/2026 - 11/28/2026 Start Month October SessionFall 2026 Session B Weeks8 Week session
Registration05/25/2026 - 10/30/2026 Course Dates11/02/2026 - 12/27/2026 Start Month November SessionFall 2026 Session I Weeks8 Week session
Registration06/29/2026 - 12/04/2026 Course Dates12/07/2026 - 01/31/2027 Start Month December SessionFall 2026 Session D Weeks8 Week session

Previous Syllabi

Not current for future courses.