SPMT213 - Principles of Sports Marketing

Course Details

Course Code: SPMT213 Course ID: 5367 Credit Hours: 3 Level: Undergraduate

This course focuses on the promotions, public relations, advertising, and other marketing functions involved in the multi-billion-dollar sports industry. The course provides research, case analysis, and other opportunities to learn about the effective principles, theories, practices, and methods involved with all aspects of sports communications.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration09/29/2025 - 02/27/2026 Course Dates03/02/2026 - 04/26/2026 Start Month March SessionWinter 2026 Session D Weeks8 Week session
Registration10/27/2025 - 04/03/2026 Course Dates04/06/2026 - 05/31/2026 Start Month April SessionSpring 2026 Session B Weeks8 Week session
Registration11/24/2025 - 05/01/2026 Course Dates05/04/2026 - 06/28/2026 Start Month May SessionSpring 2026 Session I Weeks8 Week session
Registration12/29/2025 - 05/29/2026 Course Dates06/01/2026 - 07/26/2026 Start Month June SessionSpring 2026 Session D Weeks8 Week session

Previous Syllabi

Not current for future courses.