RTMG301 - Retail Innovation

Course Code: RTMG301 Course ID: 4146 Credit Hours: 3 Level: Undergraduate

This course looks at new or significantly improved service concepts such as new customer interaction channels and approaches, new distribution systems, and innovative technological concepts. Students will examine how retailers must continually review current practices and introduce innovative concepts to remain competitive. The class will also explore how market patterns change and create both opportunities and threats for retailers.