MKTG600 - Marketing Management

Course Code: MKTG600 Course ID: 2715 Credit Hours: 3 Level: Graduate

This course is designed to illustrate development, implementation, and reformulation of business strategy, with both domestic and international implications. Emphasis is placed on the need for, awareness of, and accommodation to changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.