Course Details
Course Code: MKTG308 Course ID: 4272 Credit Hours: 3 Level: Undergraduate
This course presents the use of online social networking as a marketing strategy designed to increase customer loyalty and lead conversion. Through the study of social media sites, students evaluate contemporary and emerging tools in the digital marketplace.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| Registration02/23/2026 - 07/31/2026 | Course Dates08/03/2026 - 09/27/2026 | Start Month August | SessionSummer 2026 Session I | Weeks8 Week session |
| Registration04/27/2026 - 10/02/2026 | Course Dates10/05/2026 - 11/28/2026 | Start Month October | SessionFall 2026 Session B | Weeks8 Week session |