bgc-secondary light bgc-secondary light
bgc-tertiary bgc-tertiary
bgc-tertiary light bgc-tertiary light
bgc-primary bgc-primary
bgc-quaternary bgc-quaternary
bgc-quaternary light bgc-quaternary light
bgc-secondary bgc-secondary
bgc-primary light bgc-primary light

MKTG305 - Advertising

Course Details

Course Code: MKTG305 Course ID: 3431 Credit Hours: 3 Level: Undergraduate

This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration02/23/2026 - 07/31/2026 Course Dates08/03/2026 - 09/27/2026 Start Month August SessionSummer 2026 Session I Weeks8 Week session

Previous Syllabi

Not current for future courses.