MKTG304 - Public Relations

Course Code: MKTG304 Course ID: 3430 Credit Hours: 3 Level: Undergraduate

This course is an introduction to public relations, covering strategies and tactics used by public relations professionals. The course emphasizes theory and skills needed to perform in the professional arena, including an introduction to research-based public relations campaigns. A major focus of the course for the student is a “walk through” of a public relations campaign that uses a checklist approach.