HOSP321 - Marketing and the Hospitality Industry

Course Code: HOSP321 Course ID: 2941 Credit Hours: 3 Level: Undergraduate

A comprehensive review of marketing in the hospitality industry; restaurants, hotels, planned play, theme parks and convention centers, based upon customer satisfaction and the customer’s perspective. Students will identify best practices in marketing, analyze the market, and assess consumer behavior, offerings, price, and promotion strategies.