bgc-secondary light bgc-secondary light
bgc-tertiary bgc-tertiary
bgc-tertiary light bgc-tertiary light
bgc-primary bgc-primary
bgc-quaternary bgc-quaternary
bgc-quaternary light bgc-quaternary light
bgc-secondary bgc-secondary
bgc-primary light bgc-primary light

HCAD400 - Strategic Planning and Marketing in Healthcare

Course Details

Course Code: HCAD400 Course ID: 4992 Credit Hours: 3 Level: Undergraduate

Strategic planning theories and methodologies are essential to the quality, safety, and value of healthcare programs and organizations. Students will study strategies to evaluate and shape strengths and weaknesses within a healthcare organization along with implementation and monitoring approaches for strategic planning and implementation. The impact of marketing in the strategic planning and development process will be examined as students design promotional tools to advance and successfully market healthcare programs. (Prerequisite: HCAD301)

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration02/23/2026 - 07/31/2026 Course Dates08/03/2026 - 09/27/2026 Start Month August SessionSummer 2026 Session I Weeks8 Week session
Registration04/27/2026 - 10/02/2026 Course Dates10/05/2026 - 11/28/2026 Start Month October SessionFall 2026 Session B Weeks8 Week session
Registration05/25/2026 - 10/30/2026 Course Dates11/02/2026 - 12/27/2026 Start Month November SessionFall 2026 Session I Weeks8 Week session
Registration06/29/2026 - 12/04/2026 Course Dates12/07/2026 - 01/31/2027 Start Month December SessionFall 2026 Session D Weeks8 Week session

Previous Syllabi

Not current for future courses.