ENTR630 - Entrepreneurial Marketing

Course Code: ENTR630 Course ID: 4582 Credit Hours: 3 Level: Graduate

This course examines the marketing process and components of a successful marketing strategy for starting and growing a successful entrepreneurial venture. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. Focal points range from issues with conventional marketing paradigms to the development of marketing strategy in the digital age.