ENTR415 - Marketing the Successful Small Business

Course Code: ENTR415 Course ID: 4574 Credit Hours: 3 Level: Undergraduate

This course covers the intricate details of marketing a small business, from developing a marketing strategy and planning, to implementing digital media and traditional tactics. The student addresses many marketing issues that face small businesses, such as value proposition, Go-to-Market strategy, unique selling proposition, integrated marketing communication, and marketing messages. Key topics covered are marketing strategy, market research, segmentation and target markets, competitive analysis, advertising, and how to leverage a marketing budget for optimum results. (Prerequisite: ENTR311)